As the internet's presence continues to evolve and become more and more present in our lives, it also pushes the evolution of journalism. In a lecture at Ryerson University today Jim Rankin, journalist for the Toronto Star, explained the way that he has used the web to bring to life his story 'Crime and Punishment'.
Rather than writing a customary feature with the lengthy findings of a freedom of information request, Rankin turned his findings into a multimedia rich web feature.
Crime and Punishment features
In combination, these features come together to create an engaging experience for the eyes and ears. Rankin says using all that the web offers in form of video, photo, audio and visuals is important to online success. That, and good promotion.
Want them to find it? Turn to social media, he advises. For example, in order to promote their content the Toronto Star deploys:
"If you build it they won't come. Unless, they can find it"- Jim Rankin
Here is a peek at one of the award winning videos The Toronto Star and Rankin's team created for the project.
*photo of Jim Rankin courtesy of King's University
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